Earlier this year we did a fun shoot with a new upstart in the golfing world, a punky little O.C. skate-dude by the name of Rickie Fowler. Now, any time a magazine spends the time, effort and resourses to focus on a ‘hot, new thing’, then you know they’ve probably got their finger on the pulse enough more than me, to know what they’re actually talking about. But when i met Rickie, i kind of had a feeling this kid’s gonna be something special. Guess what, he was just named PGA Rookie of the Year, and that’s after having been a key player on the US Ryder Cup team this summer! Oh, and by the way, he’s a kick- ass motocross rider too…. and has a bit of that Zac Efron/ Justin Bieber thing going on. Can’t you just hear Nike and MTV swooning?